About

WHAT IS OKIDO, ANYWAY?

OKIDO’s philosophy is a simple one: every child is a creative scientist.

The OKIDO world immerses young children in a spectrum of playful activities and media, all intelligently designed by science and education experts.

Whether watching the TV show ‘Messy goes to OKIDO’, engaging in family events and school workshops, or reading high quality publications and products, OKIDO children learn through play.

At the heart of it all lies STEAM learning (that’s science, technology, engineering, the arts and mathematics). Everything in the OKIDO world is designed by science and education experts to encourage collaboration, curiosity, exploration, discovery, creativity and critical thinking.

WHERE DID IT ALL START?

Messy grew up on the pages of OKIDO Magazine. An independent publication started by parents from a kitchen table in Brixton in 2007, it was designed to fire up young imaginations and spark a life-long love of art and science. Today its founders, scientist Dr Sophie Dauvois (PhD BSc PG Dip.) and artist Rachel Ortas, are still every bit as passionate about engaging young kids in the scientific world around them using play, art and fun.

FOR WHO? EVERYONE, OF COURSE!

OKIDO’s fun and games are for all genders. The OKIDO world is a stereotype-free zone, because we believe in promoting equality for all children.